Build Habitat ReStore awareness in the community while raising funds for a new store.

Because Habitat is a not-for-profit organization with limited budgets, utilize cost-efficient, targeted media for broader market coverage.

Advertise in cost-effective publications such as the Charlotte Observer Values direct mail piece, Observer classified ads, neighborhood newsletters, Creative Loafing and outdoor boards located near the store for vehicular traffic.

New store opens successfully on Wendover Road with record-breaking sales on the first weekend. Charlotte store becomes case study for other Habitats throughout the country. 15 area Habitat homes are built throughout the community as a result of the sales raised through the store.

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