Introduce a new name, brand and vision for Metropolitan by seeking inventive ways to stir up community buzz and generate positive publicity that drives sales traffic in competitive urban residential market.

Metropolitan’s mix of components–prime location, historic legacy, unrivaled access to a revitalized greenway and area parks, eclectic shopping, dining and lifestyle amenities–distinguishes it from any other residential offering in the market.

Unveil the Metropolitan vision to news media, business and civic leaders, key influencers and Realtors® in a clever, fun and creative way–from branding and marketing materials to special event and public relations programming.

A grand event with movie-themed invitation, local celebrities and gifts. Obtained media coverage in the Charlotte Observer, Charlotte Weekly, Charlotte Business Journal and numerous TV, radio and Web stories. Drove marketing center traffic volume with more than 200 people visiting opening weekend, followed by 40 people per day in the 2 weeks following the event.

previous